CPG Category Management Solution - Smarter Category Management
Gain actionable in-store insights to improve category performance.
Be a category hero
Image-recognition data and analytics provide in-depth measures of how you stack up against category leaders… and how to capture their share.
Better together
Help retail partners kickstart sales across locations. Use unbiased category data from across the shelf — and across the region —
to give stores the market-trend insights they need to succeed.
Benchmark positioning and performance
Accurately compare your market share to competitors’, see which SKUs are most productive, and visualize which brands are — and are not — at eye level on shelf.
Relax through resets
View resets as opportunities not risks. Understand how they affect the category and your products, see which adjacencies increase sales, and determine ideal spacing.
- Team Lead Dog MM Category Insights, Pet Nutrition North America
- Mars Petcare
Over the past few years since working with Trax and getting the key information from shelf we’ve actually seen an increase in captaincies by 3 times from year 1 to year 3, which has also lead us to help grow those categories at those accounts. We have significantly grown it from $6.8 to $7.1 over the 3 year period.
The brand freed up 38% of its field force's time by switching from manual to digital audits. This allowed the team to audit 4 new categories while enjoying 40% in cost savings.
Pictures make perfect
Strategy becomes reality when you integrate your Perfect Store KPIs into Trax’s platform. Our solution precisely measures actual execution, compares the results, and provides efficient tools for hitting every target.
Made to measure
Computer Vision technology gathers real-time images from stores and transforms them into data that matters. Intuitive dashboards reveal the most important errors for field teams to quickly correct to effectively grow your category.
Innovative solutions designed for category management teams
Combine shelf and EPOS data to optimize your category strategies, outsmart competitors, and get...
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Powered by the industry’s leading Computer Vision technology, Trax Retail Execution is the ultimate...
Learn MoreSpeak to a CPG expert
Othilie Nicod
SVP, Product Marketing CPGAs SVP Product Marketing for CPG solutions, Othilie is your go-to person for any question about our solutions and capabilities for CPG companies.
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Tamas Lupkovics
Director of CPG SolutionsAs the Director for CPG Product Management, Tamas oversees all components of the Trax CPG platform, including mobile, web and BI.
Recommended reading
How to optimize your category assortment using shelf data
There are two dimensions to product assortment: product breadth and product depth. The number of different lines kept in stock determines product breadth, and product depth measures the number of units of each line.
“The missing link”: Leveraging in-store execution data to inform category strategy
The shelf is a constantly changing entity. Several events trigger major and minor shelf actions. Product or category innovation, shopper leakage, market and regulatory changes, retailer merger or acquisition – all are reasons for retailers and CPG companies to review categories periodically. Category reviews present an opportunity for CPG companies to disrupt the market; both brand and category performance depend on what products make the shelf and how they are segmented.
Webinar: How to Use Shelf Data to Become Your Retailer’s Trusted Advisor in...
In collaboration with CMA and SIMA, Trax US VP of Sales Leor Teichmann sheds light on how CPG brands are gaining visibility into category, competitor and brand performance by leveraging shelf data and insights